By its decision the Board of Appeal of the Latvian Patent office granted protection to a famous Latvian trademark “VĀVĒRĪTE” (meaning “squirrel” in the Latvian language), which is a registered and well-known trademark for goods of Class 30 of the Nice Classification (candies, chocolate, cakes, ice cream) by refusing protection of the international trademark “БЕЛОЧКА” (meaning “squirrel” in Russian language) in the Latvian territory.

The Board of Appeal resolved that the trademark “БЕЛОЧКА”, designated Latvia for goods (i.e. ice cream and ice), is a literal translation of a well-known trademark “VĀVĒRĪTE”, which belongs to the oldest Latvian sweets factory “Laima”. Taking into account that the majority of the Latvian population knows both languages Latvian and Russian, the goods marked with trademark “БЕЛОЧКА” may be understood by a Latvian consumer as having been produced by the factory “Laima and therefore there is a likelihood of confusion between the two trademarks.

Intellectual property