Data protection is receiving increasing attention on both national and the EU levels. Personal data is no longer understood as a person’s name or personal identification number only. In a cyberspace, it is possible to learn a lot about a person from mobile apps used by him, websites visited and frequency of these visits. For these reasons, among others, the personal data protection authorities are increasingly more concerned about how personal data is collected in cyberspace. TRINITI shares with you a few keys to your website’s privacy policy.

  1. Examine your own website

Websites are often ordered from companies that specialize in creation of both website design as well as operation of it; therefore, there might be cases where the owner of a website is not aware of which particular information is being collecting from the visitors of the website.

It is also important to know if and how your website interacts with other websites. The interaction may occur in very different ways. For example, dissemination or reception of advertisements, or an option for users to make comments and usehash-tags. In these cases, there is a threat that you transfer certain personal data to the third parties.

  1. Be aware where your website is on

Different countries may have different regulation applicable to personal data. In that case, if, for example, individuals from Lithuania, Latvia and Estonia can make purchases from your online shop, you should check whether the same privacy provisions are relevant in respect of all the Baltic States.

  1. Obtain person’s consent

Personal data is not limited to the data specifically identifying the person (person’s name or code). It may be virtually any information relating to the individual.The information provided to the visitors of the website about collection and processing of their personal data must be clear and easy to understand. Consider who are your customers and acquire their consent in the language they understand.

  1. Beware of cookies

Cookies are small text files that are stored in a hard drive of computer (or other device), in order to enable website’s administrator to identify the visitor’s device. If the data from cookies is collected and combined with other information appropriately it is possible to identify – with a high accuracy – the person, his hobbies and the environment that surrounds him.

Specific rules of personal data protection apply only to the cookies that are not strictly necessary for use of a website. Therefore, it is important to monitorwhat information is obtained by using cookies.

  1. Let people to „be forgotten“

Collaborate with customers and provide them with a possibility to be acquainted with the processing of personal data and allow them to refuse processing of their data (with the exception of the strictly necessary cookies!).

Intellectual property