After 6 July 2015, when the European Court of Justice ruled that the “safe harbor” system is invalid, on 12 July 2016 the European Union and the United States of America approved a new data protection agreement called „Privacy shield” that ensures the citizens of the European Union, as the data subjects, secure and safe personal data transfer to the United States of America. “Privacy shield” that came into force on 1 August 2016 should not only ensure the European Union data subjects’ rights, security and reliability of transatlantic data transfer, but also provide greater certainty and clarity for those companies whose activities are somehow related to safeguarding security of such personal data and transferring it to the United States of America.

Intellectual property